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Phillips x Daata Artist Commission: Megan Newcombe in Conversation with David Gryn

In Art, Artist, Commission, Daata, Daata Editions, daataeditions, David Gryn, Digital, digital art, Jeremy Couillard, megan newcombe, New York, NYC, Phillips, phillipsxdaata, Rachel Rossin, Uncategorized on 19/04/2019 at 1:06 pm

David Gryn, founder of Daata Editions

Phillips and Daata Editions have partnered to commission artists Jeremy Couillard and Rachel Rossin to produce two new digital artworks that will premiere in dedicated exhibitions at Phillips New York and will be offered for sale through Daata Editions online platform. Phillips’ Director of Digital Strategy, Megan Newcome, sat down with David Gryn, founder of Daata, to talk about the genesis of the partnership and the state of the digital art market.

Megan Newcome: Let’s start with what Daata Editions is and how you decided to build a platform to sell digital art?

David Gryn: Daata Editions is an online commissioning and selling platform for contemporary artists working with digital media. Daata came about after more than 15 years working with moving image, both analogue and digital, often in the context of the cinema. I was the Film & Sound Curator for Art Basel Miami Beach from 2011-2017, chiefly encouraging galleries to bring moving image to the fair. I realized something had to be done to galvanise the market place, which has been somewhat reluctant to embrace the digital medium.

But what was most important to me was being able to empower artists and encourage others (galleries, institutes, art fairs) that this market exists – so we built a platform to show, sell and promote artists’ digital output. Daata is the brainchild of myself and Anita Zabludowicz, a leading art collector and philanthropist. We had known each other for over 20 years, and I had often sought Anita’s reaction and feedback before showing artists’ works at art fairs as she is one of the most committed, interested and supportive people in this realm.

MN: One of the challenges historically for this medium has been that collectors couldn’t easily find or acquire digital artworks. You’ve tried to make collecting digital art as easy as buying and downloading music.

DG: When we were planning Daata I chose the company Studio Scasascia to collaborate with on the website. They had designed the website for the record store Sounds of the Universe, which was a place I was happy to go into and buy music – and equally happy to listen and download from their website. They also had been designers on Damien Hirst’s Other Criteria e-commerce platform, so I knew they understood what I wanted in principal. We have continued to work closely together for over 5 years.

MN: You commission artists to make works to sell on Daata – and you pay the artists up front to create. So, it’s not based on how many editions of the works sell. It’s a unique approach and you often say it’s “a model” but not necessarily “the model.” What do you mean by that?

DG: When it comes to dot com start-ups and artworld digital solutions, everyone wants to have “the model,” as they want to be the dominant player. Our aim is always to be “a model” and hopefully one of many. We can’t be every solution for digital art platforms. We have a niche, finite and bespoke operating process. To be successful in the art market, as in most fields, you need healthy competition, so we are excited for other new similar style models. We commission artists, and show and sell their work on the internet, and believe it is the new normal. Our costs are not in bricks and mortar and intensive staffing, but mostly in paying artists.

We commission artists, and show and sell their work on the internet, and believe it is the new normal.

Jeremy Couillard HOTR Home Furnishing (still)

MN: And how have collectors found their way to the platform?

DG: We connect with collectors through our own networks, worldwide art fairs and institutional exhibitions, social media and word of mouth, as well as through the reputational and trust of the artists and venues we work with.

MN: The diversity of the artists offered on Daata Editions is really exciting. On one level, it’s a who’s who of young, emerging artists, but there’s also an impressive number of artists who are already established in the contemporary art world. How do you decide who to commission for Daata?

DG: The artists we commission come through our own knowledge and research, trusted word of mouth suggestions from other artists, curators, gallerists and collectors. It is not a selection of just who we think are great, but from a wider consensus. We are not always looking for discoveries, but for artists we genuinely feel we can work with and make something happen. Often the relationship is based on chemistries between us and the artist and a genuine trust, which can happen immediately or over time.

Alongside Jeremy Couillard‘s exhibition at Phillips next week we’ll also be showing Dream Catcher, a group of artists from Daata Editions which really is a good example of the array of young and emerging artists to the more established names on the platform: Phillip Birch, Jacky Connolly, Keren Cytter, Ollie Dook, Ed Fornieles, Takeshi Murata, Rashaad Newsome, Letta Shtohryn, Saya Woolfalk, and Lu Yang.

Lu Yang LuYang Interactive Hearse (still)

MN: Digital art seems perpetually on the brink of being “the next big thing” from a market perspective. But you’ve been championing this medium for over 20 years as a curator and now an entrepreneur. How has the art world’s perception of digital art changed in that time? Is it still on the brink, or have you seen more meaningful assimilation into the mainstream art world?

DG: Over 20 years, I have thought that the art world market is on the cusp. Now I still feel that way, but the major difference is that now we have most people using digital media as their natural language. Most artists, as indeed most of us, use digital media in every aspect of our life and work. The quality and cost of technology has made it possible for great works to be made and displayed at nominal cost, and there are ever more platforms that can show the work. Ultimately, once we all believe in its value, we all find a way to connect.

MN: You and I met in London in 2016, when the Whitechapel Gallery opened Electronic Superhighway (2016-1966). Almost from the minute we met, we started planning how we might partner together on a commissioning project. Although it might seem like an odd pairing, how does partnering with an auction house fit with your mission?

DG: I knew instinctively when we met that we both had the shared belief in empowerment and the support and nurture of the artist and the medium, which has been my benchmark since day one in my career. Phillips’ support of various digital art projects, while it’s good marketing, also genuinely had philanthropy at its core. We both understand that to improve the value chain of the digital artwork, we need an expanded audience to get on board. And who better to communicate with than the large art collecting audience at Phillips?

From top: Jeremy Couillard, Photo credit: Atisha Paulson. Rachel Rossin, Photo credit: Francois Dischinger

MN: Jeremy Couillard and Rachel Rossin are the first recipients of the Phillips x Daata Artist Commission. Can you tell us what the process was for choosing these two artists to represent the partnership?

DG: In the case of Jeremy, I was initially introduced to his work by Patton Hindle and RJ Supa, who represented him at their lower east side gallery, yours mine & ours. I started working with him and it has been a delight, as he is simply a fantastic artist and an ultimate deliverer. His work has both digital and art making craft and aesthetics, along with humor, intelligence and a distinctive flavor.

Phillips visited Jeremy Couillard in his studio to talk about his commissioned work HOTR Home Furnishing

Rachel Rossin and I met at Art Basel Miami Beach several years ago, and we had been plotting and planning how to collaborate ever since. Both artists coincidentally have done VR exhibitions at the Zabludowicz Collection in London. In tandem with you, we developed a short list of artists and shared them with a group of contemporary art specialists at Phillips from which we selected two recipients.

MN: What I find really interesting about both Jeremy and Rachel is that they both studied painting formally and are still, technically, painters. They are also both self-taught programmers and use gaming engines, VR and other emerging technologies to transform the convention of painting into immersive, 21st century digital experiences. How do these artists represent the next generation of contemporary art-making?

DG: What excites me is that they both see no hierarchy in art technique or exhibition. The digital is equal to any other art medium, and they both create with the logic and soul of an artist and the mind of an intrepid engineer or scientist.

View this post on Instagram

#RachelRossin: Stalking the Trace | Open Thurs – Sunday, 12 – 6pm | A work in #virtualreality, this new ambitious multi-user iteration of The Sky is a Gap (2017) explores the human desire for control and agency in an increasingly precarious present. Using the movement of gallery visitors through space to manipulate the passage of time, and with it the unfolding narrative, Rossin’s work examines how traces of the body can be felt within the ephemerality of digital technology. Staged within a series of roped enclosures, in a room of contiguous projections, synchronised with sound, lighting and prop effects, the exhibition is both physically and virtually immersive. Image: Rachel Rossin, Stalking The Trace, 2019, Exhibition Installation view. Photo: Tim Bowditch.

A post shared by Zabludowicz Collection (@zabludowicz_collection) on

MN: Daata Editions mainly offers video works, but you’ve begun selling other non-object based art like sound works and have commissioned performance and dance. What other developments are on the horizon for Daata Editions?

DG: We are soon to launch a subscription platform on Daata where playlists, groupings of works and the entire catalogue will be able to be accessed and played in hotels, clubs, businesses, museums, galleries and homes. We are commissioning more artists and are truly excited by what is in store and how new audiences can interact and be involved. The Daata Editions model is based on selling works and making revenue to have more budget to commission more new works. My favorite artwork is that which is yet to be made and with Daata – this is now a perpetual dream come true.

New York Viewings
Jeremy Couillard 25 – 30 April
Rachel Rossin 8 – 12 June
450 Park Avenue, New York

The Phillips x Daata Artist Commission

In Artist, artists, Commission, Daata, Daata Editions, daataeditions, Frieze, Jeremy Couillard, New York, Phillips, phillipsxdaata, Rachel Rossin, Uncategorized on 14/04/2019 at 3:26 pm
The Phillips x Daata Artist Commission is announced ….

Phillips and Daata Editions have partnered to empower and support artists working in digital mediums, and we are pleased to present Jeremy Couillard and Rachel Rossin as the inaugural recipients of our joint commission.

This initiative continues Phillips’ ongoing effort in giving collectors unique opportunities to discover and engage with artists who are using new and emerging technologies to establish the next generation of contemporary art-making.

This spring and summer, the newly commissioned artworks will premiere in two dedicated exhibitions at Phillips’ galleries in New York and will be offered for sale through daata-editions.com.

Jeremy Couillard Viewing
25 – 30 April

Rachel Rossin Viewing
8 – 12 June

Gallery Hours
Monday – Friday 10am-6pm
Sunday 12pm-6pm

Phillips, 450 Park Avenue, New York

Jeremy Coulliard

 

Rachel Rossin

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Jeremy Couillard’s HOTR Home Furnishing – TRAILER

Phillips and Daata Editions Announce Partnership to Commission Artists

In artnet, Daata, Daata Editions, daataeditions, David Gryn, Digital, digital art, megan newcombe, Phillips, Uncategorized, Video, Video Art on 09/02/2019 at 10:54 am
Puck Verkade - Lucy Live 4

Image: Puck VerkadeLUCY LIVE, Courtesy of the artist and Daata Editions

Phillips and Daata Editions Announce Partnership to Commission Digital Artists

Works to be Exhibited at Phillips in New York and Sold Through Daata Editions Online Platform

PRESS RELEASE

8 FEBRUARY 2019 – Daata Editions and Phillips are delighted to announce a partnership this spring leading to the commissioning and exhibition of two new digital artworks. The recipients will comprise of artists with practices that include video, sound, and performance. The commissioned artworks will premiere and be exhibited at Phillips in April, alongside a selection of other works by Daata artists, after which they will be offered for sale through daata-editions.com.

Founded in 2015, Daata provides a simplest way to discover and collect digital artworks, serving as a native platform to a new generation of artists working with moving image and sound. The works by both emerging and leading contemporary artists can be downloaded at any time on any screen or device.

Artnet News: Is There a Market for Digital Art? Phillips Is Partnering With Daata Editions to Find Out

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David Gryn, Founder of Daata Editions, said, “Since its founding, Daata has supported artists working in digital media through the commissioning of new artworks. We are delighted to work with Phillips on this initiative, which aims to empower collectors in understanding the potential value of artworks made via digital media, as well as showcase artists who are disrupting the field through their unique vision and innovation.”

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Megan Newcome, Phillips’ Director of Digital Strategy, said, “The partnership with Daata is an exciting opportunity for Phillips to continue to support the digital artist community while empowering collectors to see the potential in acquiring non-object based artworks that have historically been considered complicated to own.”

There will be a strong educational component to the partnership, with panel discussions that will aim to explore new technologies and new distribution models that are making this field of collecting increasingly viable.

The two artists who will receive these commissions will be announced in March.

ABOUT DAATA EDITIONS

Daata Editions commissions artist video, sound, poetry, and web and is acknowledged worldwide as a leading platform for commissioning and exhibiting digital artworks, working with both emerging and established artists. Daata Editions launched in May 2015 presenting works by 18 artists. Available as limited editions, Daata now has 350+ artworks by 80 artists that can be viewed and acquired as digital downloads through the website. Daata Editions artworks form part of the Hammer Museum Contemporary Collection, US; the Julia Stoschek Collection, Germany; KIASMA, Finland and the Zabludowicz Collection, UK. Upcoming Daata collaborations include Phillips, MOCAD Detroit and NeueHouse, New York.

For more information visit https://daata-editions.com/

ABOUT PHILLIPS

Phillips is a leading global platform for buying and selling 20th and 21st century art and design. With dedicated expertise in the areas of 20th Century and Contemporary Art, Design, Photographs, Editions, Watches, and Jewellery, Phillips offers professional services and advice on all aspects of collecting. Auctions and exhibitions are held at salerooms in New York, London, Geneva, and Hong Kong, while clients are further served through representative offices based throughout Europe, the United States and Asia. Phillips also offers an online auction platform accessible anywhere in the world. In addition to providing selling and buying opportunities through auction, Phillips brokers private sales and offers assistance with appraisals, valuations, and other financial services.

Visit www.phillips.com for further information.

Artnet News: Is There a Market for Digital Art? Phillips Is Partnering With Daata Editions to Find Out

Please find the full Phillips Press Release attached and follow link to Press Images

PRESS CONTACTS:

Anna Mustonen, Daata Editions

anna@daata-editions.com +44 7738098931

Jaime Israni, Senior Public Relations Specialist, Phillips

jisrani@phillips.com +1 212 940 1398

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Digital de Suite. An Afternoon Discussion on Art, Droite de Suite & Blockchain Technologies. May 4.

In ACE Hotel, Blockchain, Daata, Daata Editions, daataeditions, Digital de Suite, Droite de Suite, Even Magazine, Frieze, Frieze Art Fair, Hayden Dunham, New York, NYC, Tech:NYC, Uncategorized on 12/04/2018 at 4:47 pm
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Digital de Suite. 
An Afternoon Discussion on Art, Droite de Suite & Blockchain Technologies.

Friday May 4, 2018 3-6pm

Ace Hotel New York, 20 West 29th Street, New York, NY 10001
 
Hosted by Daata Editions, Even Magazine, Monograph, Tech:NYC, ACE Hotels.
 
Speakers include: Hayden Dunham, Artist; Joao Enxuto & Erica Love, Tracking; Jess Houlgrave, Codex; Nora Khan, Rhizome; Hugo Liu, Artsy; Kevin McCoy, Monegraph; Sarah Meyohas, Artist; James Tarmy, Bloomberg; Brad Troemel, Artist; Amy Whitaker, New York University; Noah Wunsch, Sotheby’s; Artie Vierkant, Artist.
 

Over the last six months, the blockchain has dominated conversations about technology and its relationship to markets from currencies to CryptoKitties. For the arts, whose markets are as opaque and unregulated as possible, blockchain technologies have the potential to fully upend traditional models. From production and its interests in authenticity and serialization, to market concerns including provenance and droit de suite, assumptions as basic as when artists should be paid for their work are now subject to re-evaluation.

Artists, entrepreneurs, and established players in the art market and tech communities will participate in panel discussions and solo presentations in an afternoon appropriately scheduled between the opening of Frieze Art Fair and New York’s Creative Tech Week.

The afternoon will conclude with a presentation of new work by Hayden Dunham that address the information systems inherent to blockchain technology. Commissioned in part by David Gryn of Daata Editions, with support from Tech:NYC. The work will be registered on Monegraph and available for purchase (and subsequent tracking) during Frieze London.

@evenmagazine @acehotel @monegraph @daataeditions @technyc #digitaldesuite

SIGN UP HERE
https://splashthat.com/sites/view/digitaldesuite.splashthat.com

Independent Features: Sound and Video Curator David Gryn on Championing Non-Object-Based Art

In Daata, Daata Editions, daataeditions, David Gryn, Elizabeth Dee, Elliot Dodd, Independent, keren cytter, Leo Gabin, Spring, spring place, Uncategorized on 01/03/2018 at 12:26 pm

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For the 2018 edition of Independent New York, sound and video curator David Gryn has programmed a series of artist-created video and sound experiences that will take place throughout the duration of the fair. A collaboration between Independent and Spring Place, the program will feature works by a range of international artists exploring digital mediums, including: Larry Achiampong, Lynda Benglis, BREYER P-ORRIDGE, Keren Cytter, Ed Fornieles, Leo Gabin, Laurel Nakadate, Puppies Puppies, Torbjørn Rødland, and Saya Woolfalk.

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Based in London, Gryn has a long history of working with sound, video, and digital media: in 2001, he founded Artprojx, which has collaborated with numerous institutions worldwide to screen and promote artists’ film and video projects. He is now the director Daata Editions, an innovative platform that commissions video, sound, and web-based works, which can be viewed and acquired as digital downloads. Launched in 2015, Daata Editions has since commissioned work by more than 65 artists, and Gryn has forged a path as a tireless champion for bringing sound and video art into the conversation.

NO PANIC BABY image 1

No Panic Baby – Leo Gabin (Peres Projects, Elizabeth Dee, VNH)

“I don’t really see myself as a curator, more as a facilitator,” Gryn says. “What I try to do with any project that I work on is think about how to empower the artist, or the gallery, or the audience in some way.” In conceiving of the sound and video program for Independent, he thought about “how to make the art fair experience work for the artists and the mediums that don’t always get featured at fairs. Often the artworks that I show get left behind because galleries, in the end, are more comfortable showing works that are object based. And it’s been a longstanding commitment of mine to try to make sure that I work with galleries to show artworks that they might not find as easy to put into a booth. It’s vital that mediums that don’t have the same marketplace presence get some kind of strong exposure, so what I try to do is think about how to show them so that they can create a dialogue with the audience and the environment.”

Daata Editions was founded to respond to a similar problem: it came out of a desire “to invest in the artists and in the mediums, to find ways to support them.” According to Gryn, Daata Editions was inspired by “the belief that the art market doesn’t yet know how to handle digital media. After 15 years of working with artists’ film, video, and sound works, I felt there was a need to tackle not only the art market, but the question of how to support and empower artists so that they’re able to keep making these types of works.”

The works selected by Gryn for Independent include both Daata Editions commissions—including the debut of a new work, the six-part video  The Doctor  by London-based artist Elliot Dodd, described as a “meditation on bodily exertion, chemical energy, and disoriented calm” —and works from participating galleries. Gryn’s goal, he says, was to create a “cohesive program” that brings together Independent, Spring Place, and the galleries. For Gryn, it’s important that the program complements rather than competes with the galleries’ presentations: when invited to work with Independent on the sound and video program, “my first reaction was to make sure that the galleries in the fair feel good about what’s being programmed,” he says. “That is vital to my thinking about working with art fairs: how do you make the people who have already been selected to participate in a fair feel included in the other projects that happen around them, because they’re already throwing in so much of their own energies to be there. It’s really important to make sure that the galleries are part of the conversation.”

Independent New York 2018
PRIVATE VIEWING (by invitation):
Thursday, March 8

PUBLIC HOURS:
Friday, March 9: 12–7PM
Saturday, March 10: 12–7PM
Sunday, March 11: 12–6PM

LOCATION: Spring Studios, 50 Varick Street, New York

RELATED LINKS:

Independent and Spring Launch a Program of Artist-Created Audio and Film Installations, Selected by Curator David Gryn

http://www.independenthq.com/news-items/independent-and-spring-launch-a-program-of-artist-created-audio-and-film-installations-selected-by-curator-david-gryn

Independent Features: Sound and Video Curator David Gryn on Championing Non-Object-Based Art

http://www.independenthq.com/features/sound-and-video-curator-david-gryn-on-championing-non-object-based-art

Institute 193 Playlist in the Independent & Spring Video & Sound Program
Curated by David Gryn

193 Playlist includes: Georgiana B. Pettway and Creola B. Pettway, Three Legged Race, Street Gnar, Idiot Glee, The Smacks, Lonnie Holley, Jules Trakker (Resonant Hole), Ben Sollee, Silas House, Matt Duncan, Anna & Elizabeth, Ben Durham and Robert Beatty Jeanne Vomit-Terror, Rayna Gellert, Phillip March Jones, ATTEMPT, Morgan O’Kane Groove, Merchants, Louis Zoellar Bickett II

http://institute193.org/193-sound-at-independent-art-fair

Daata Editions at Independent NY & Spring Place

In Daata, Daata Editions, Independent, NADA, New York, Scott Reeder, spring place, The Armory Show, Uncategorized on 18/02/2018 at 9:36 am

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Independent New York and Spring Place Launch a Programme of Artist-Created Audio and Film Installations, Selected by Curator David Gryn, Director of Daata Editions. 

Independent, March 8-11, 2018. Spring Studios, 50 Varick Street, New York, NY 10013.

Daata Editions‘ sound and video curator David Gryn is programming a series of immersive audio experiences and film screenings throughout the public spaces of Independent and Spring Place for the duration of Independent New York in March 2018. The new collaborative initiative will be co-hosted by Spring Place at their Sunken Living Room and the programme will feature a selection of audio and video works by artists from the exhibiting galleries and Daata Editions, transforming the experience of the common areas.

Artists to be featured include: Larry Achiampong, Sofie Alsbo, Maria Antelman, Thora Dolven Balke, Cara Benedetto, Lynda Benglis, BREYER P-ORRIDGE, Jake Chapman, Rob Chavasse, Matt Copson, Keren Cytter, Shezad Dawood, Brice Dellsperger, Elliot Dodd, Graham Dolphin, Alexandra Drewchin (eartheater), Tracey Emin, FlucT, Ed Fornieles, Luke Fowler & Sue Tompkins, Leo Gabin, Douglas Gordon, Brent Green, Joseph Grigely, Eloise Hawser, Joachim Koester & Stefan A. Pedersen, Lina Lapelyte, David Lynch, Laurel Nakadate, Rashaad Newsome, Tin Ojeda, Hannah Perry, puppies puppies, Torbjørn Rødland, Scott & Tyson Reeder (feat: The Fall), Ariana Reines, Marina Rosenfeld, Richard Sides, John Skoog, Scott Treleaven, Stephen Vitiello, Saya Woolfalk and more.

Institute 193 – playlist artists: Georgiana B. Pettway and Creola B. Pettway, Three Legged Race, Street Gnar, Idiot Glee, The Smacks, Lonnie Holley, Jules Trakker (Resonant Hole), Ben Sollee, Silas House, Matt Duncan, Anna & Elizabeth, Ben Durham and Robert Beatty, Jeanne Vomit-Terror, Rayna Gellert, Phillip March Jones, ATTEMPT, Morgan O’Kane, Groove Merchants, Louis Zoellar Bickett II

Galleries include: 303 Gallery, Canada, Chapter NY, Elizabeth Dee, Nagel Draxler, Andrew Edlin Gallery & Institute 193, INVISIBLE-EXPORTS, François Ghebaly, The Modern Institute, Carlos / Ishikawa, Neue Alte Brücke, Night Gallery, The Sunday Painter, Air de Paris, Peres Projects, Cheim & Read, Tilton Gallery & Kayne Griffin Corcoran, Leslie Tonkonow Artworks + Projects, untilthen, VI, VII.

BUY THE DAATA EDITIONS ARTWORKS FEATURED AT INDEPENDENT HERE

Image: Scott Reeder, Nodes, 2017

‘Accessibility and value no longer need to be at odds’ – Whitney Mallet, a new Foreword for Daata Editions

In Daata, Daata Editions, daataeditions, NY Times, Uncategorized, Whitney Mallett on 02/06/2017 at 1:41 pm

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Accessibility and value no longer need to be at odds

A new Foreword for Daata Editions by Whitney Mallett

Trying to sell video art drove Gerry Schum to suicide. In the early 1970s, the German artist was a pioneer of the limited edition model, selling both limited and unlimited edition moving-image works through his Düsseldorf videogalerie. While it was visionary, the venture only lasted a year and a half. Low demand from institutions and private collectors combined with high overhead costs forced Schum to shutter the gallery in late 1972. He took his life a few months later in March 1973.

Though it doesn’t usually lead to such tragic ends, selling new media work can still be frustrating today. Forty-five years later, it remains true that there is not the same collector base for video works as there is for painting and sculpture. New media works, of course, aren’t as tactile as other art objects, and the market’s growing pains are usually blamed on digital art’s infinite reproducibility. Granted, it’s a simpler proposition to exchange a unique object for an agreed upon sum of money, it’s still not immediately obvious why a Giacometti bronze sculpture should be worth over $100 million dollars just because it’s something you can run your fingers over. Value in the art market is based on a slew of subjective and socially-determined factors. There’s no real reason why digital works can’t accrue the same values as oil paintings, there just needs to be a culture that encourages investing in them and a system that regulates their authorship and ownership, two things Daata Editions is strengthening through their platform.

In this smartphone-saturated world, people are very familiar with screen-based emotional experiences. The premise of communing with an art work based in bits and bytes is not as alien as it might have been a few decades ago. But as content has become ubiquitous online, it’s also been devalued. We started expecting for free the same works we used to pay to read in a magazine or watch in a movie theater, and seduced by the promise of viral fame, we started producing content for likes instead of pay while social media corporations profit from our toil. Understanding this ecosystem, Daata has devised a platform that shares works freely online and gets the artists paid. This is made possible by a tiered system where the work is shared online with a small watermark (there’s an aural equivalent for sound works as well) while collectors purchase the unaltered version.

In another era, video artists had to weigh the advantages of popularity and scarcity. American artist Cheryl Donegan recalls in an interview with The New York Times, “People would say they saw a tape of mine in Berlin, which I didn’t know about, and it freaked me out, but then I thought that sharing my work could also make it more popular.” With the dawn of the web, models of sharing video art like UbuWeb emerged which facilitated a wider viewership of material but through a non-commercial platform, giving digital life to pre-digital video works which were out-of-print. Daata Editions keeps in mind these art-loving audiences who would watch bootleg VHS tapes or peruse UbuWeb for mind-bending fare. All the works are available online at no cost. This decision also suggests a keen understanding of how a work’s popularity can increase its value, benefitting the collectors who have invested in buying a limited edition. Accessibility and value no longer need to be at odds.

Daata Editions model selling limited runs of digital works (video, sound, web, and poetry) through their online platform continues to grow the culture of investing in and appreciating new media art. They are making the purchase of screen-based works attractive to a wider audience of collectors while supporting the artists working in these mediums, making valuable contributions to building a sustainable market.

Whitney Mallett is a writer and filmmaker based in New York. She’s an editor of the digital platform Topical Cream

Daata x Vanity present Saya Woolfalk

In Art, Art Fair, Artist, Daata, Daata Editions, daataeditions, David Gryn, Digital, digital art, Frieze, Frieze Art Fair, Leslie Tonkonow, Miami, New York, Rita Pinto, Saya Woolfalk, Uncategorized, Vanity Projects, Video on 30/04/2017 at 7:25 am

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Daata Editions x Vanity Projects – featuring Saya Woolfalk

Colour Mixing Machine

On view in both Vanity NYC and Miami venues April 15 – May 9

Vanity Projects, 99 Chrystie St 2F, New York, NY, 10002 +16464102928

www.vanityprojectsnyc.com/ & https://daata-editions.com/

Saya Woolfalk is a New York based artist who uses science fiction and fantasy to re-imagine the world in multiple dimensions. With the multi-year projects No Place, The Empathics and ChimaTEK, Woolfalk has created the world of the Empathics, a fictional race of women who are able to alter their genetic make-up and fuse with plants. With each body of work, Woolfalk continues to build the narrative of these women’s lives, and questions the utopian possibilities of cultural hybridity. The Pollen Catchers is a continuation of ChimaTEK, in which the Empathics employ color-mixing machines to further shape shift their morphology. Sound attribution to The Hathaway Family Plot. https://daata-editions.com/artists/saya-woolfalk

“2017 promises to be an exciting year for Vanity Projects, which is partnering with Daata Editions, the British-based online art platform equally dedicated to outside-the-box experimentation. This initiative will bring a wealth of talent to both the Miami and New York venues, starting with Scott Reeder, followed by Saya Woolfalk, Ed Fornieles, Yung Jake, Jacky Connolly, Jillian Mayer, Jeremy Couillard, Rashaad Newsome and others. “A Goth Life,” a group show opening in June, cheekily brings together video that honors “our joyously soulless, self-reflective, insular, tension and angst ridden times,” just in time for the sunny summer. Key activations with art institutions will expand the project’s reach, with plans for potential events during Art Basel Miami Beach.” Text by Scott Indrisek

Vanity Projects in collaboration with Daata Editions welcomes Frieze, Vanity and Daata guests, Friday May 5, 10am-12pm for a screening of Saya Woolfalk’s work Color Mixing Machine 1-6, and complimentary nail polish manicures inspired by the artist & join Rita Pinto, David Gryn and Saya Woolfalk for drinks from 6-8pm. RSVP: contact@vanityprojectsnyc.com

Saya Woolfalk: ChimaCloud and the Pose System at Leslie Tonkonow. New works by the artist are on view through May 6th in Saya Woolfalk: ChimaCloud and the Pose System at Leslie Tonkonow Artworks + Projects, 535 West 22nd Street, New York, NY. www.tonkonow.com

Daata Editions X Vanity Projects featuring Scott Reeder

In Daata, Daata Editions, daataeditions, Miami, Nails, New York, Scott Reeder, Uncategorized, Vanity Projects on 22/03/2017 at 1:43 pm

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Daata and Vanity Projects are delighted to announce their collaborative partnership. We have launched a program from the Daata catalogue taking place over the next year, starting with Scott Reeder’s recent commissioned works for Daata launched at Art LA Contemporary 2017.

Vanity Projects is beyond a traditional gallery space.  While providing a bespoke nail experience, they offer video art programming aimed at changing the way people perceive and experience the video medium.

Directed by Rita de Alencar Pinto, the program includes collaborations with international curators and artists. In March 2017, Vanity Projects partnered with online art platform Daata Editions. Daata Editions commission’s artist video, sound, poetry and web. This new, logical and innovative way to collect art is designed as a native platform to a new generation of artists who work with moving image and sound.

Vanity Projects is committed to presenting contemporary video art and this partnership galvanizes their ethos of developing new and innovative platforms to present the medium. Starting March 25th, 2017, Vanity Projects New York and Miami will run concurrent programs featuring artists in the Daata catalogue. With both solo and group presentations the content spans a wide area of interests and artists point of view. https://daata-editions.com/

Schedule:
March 25 – April 14 – Scott Reeder
April 15 – May 9 – Saya Woolfalk
June 10 – July 7 – A GOTH LIFE
July 8 – August 3 – Ed Fornieles
August 4 – September 2 – Yung Jake
September 3 – September 29 – Jacky Connolly
October 30 – November 17 – Jillian Mayer
November 18 – December 3 – DAATA MIX TAPE
December 4 – January 2 – ART BASEL EDITION
January 3 – January 26 – Jeremy Couillard
January 27 – February 14 – Rashaad Newsome

http://www.vanityprojectsnyc.com

Daata Editions News: Anhedonia, Jacky Connolly, Chrissie Iles, NADA NY, Andrew Goldstein, A Goth Life, Strangelove, Cacophony at MOUart, NAUSEA VR …

In A Goth Life, Andrew Goldstein, Anhedonia, artnet, Chrissie Iles, David Gryn, Jacky Connolly, Leo Gabin, Metaphysics, NADA, NewArtDealers, Strangelove, Terry Smith, Uncategorized, VR on 28/02/2017 at 1:45 pm

Daata Editions latest news …

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Daata Editions Presents

Anhedonia, 2017 by Jacky Connolly

NADA New York, March 2–5, 2017

Daata Editions – Booth 1.03
Skylight Clarkson North, 572 Washington St. New York, NY 10014

Jacky Connolly’s Anhedonia, 2017, a New Daata Editions Commission. 18 minutes, screened daily throughout the art fair opening times.

Anhedonia talk: Chrissie Iles, the Anne and Joel Ehrenkranz Curator at the Whitney Museum of American Art, New York will be in conversation with Jacky Connolly on Saturday March 4 at 3pm in the NADA New York Auditorium, introduced by David Gryn of Daata Editions.

https://www.newartdealers.org/

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Daata Editions presents a new Foreword by Andrew Goldstein, editor-in-chief of artnet News

When it comes to existing in the ebb and flow of the art market, the paradoxical conundrum of digital (aka new media) art is present in its very name: While we live in an increasingly digital world, making such art ever more essential to mirror our lived experiences, the fact that we can’t touch this advanced variety of art with our own palpating digits makes it harder to sell, trickier to collect, and less commercially viable on the whole. …

Will this new art form one day come to us through subscription services, with physical objects as upsells? Will access to streaming digital art eventually be bundled together with other paid services, à la Amazon Prime? The commercial viability of digital art depends upon the continuation of such experiments, with persistent ingenuity and the ability to see beyond the time-honoured mechanism of gallery sales. For this reason, Daata Editions deserves our gratitude, and support.

Read the full text here

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A Goth Life … (A Stranger Love Version playlist)
Curated by Daata Editions
Space Bar & Gallery, Folkestone 13/14 March 2017

FREE continuous screening all day 11-5pm

Strangelove Time Based Media Festival 9-24 March 2017

A Goth Life is a compilation from artwork editions on Daata Editions
Artists: Larry Achiampong, Thora Dolven Balke, David Blandy, Jake Chapman, Jacky Connolly, Keren Cytter, Casey Jane Ellison, Tracey Emin, Ed Fornieles, Leo Gabin, Yung Jake, Rachel Maclean, Jillian Mayer, Takeshi Murata, Rashaad Newsome, Tameka Norris, Hannah Perry, Hannah Quinlan & Rosie Hastings, Scott Reeder, Jacolby Satterwhite, Zadie Xa.

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Cacophony

A playlist selection of Artist Sound on Daata Editions.

MOUart, Beijing, China

19 March – 19 April 2017

Artists: Larry Achiampong, Sofie Alsbo, Thora Dolven Balke, Jake Chapman, Matt Copson, Graham Dolphin, Tracey Emin, Leo Gabin, Joachim Koester & Stefan A. Pedersen, Lina Lapelyte, Rashaad Newsome, Hannah Perry, Ariana Reines, John Skoog, Stephen Vitiello.
Curated by David Gryn

A collaboration between http://mouart.com and http://daata-editions.com
Image: Leo Gabin – Surfer Ho Remix, 2015

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NAUSEA – A VR Exhibition by Metaphysics

Now Available via Daata Editions.

NAUSEA – A Virtual Reality exhibition for the HTC Vive curated and produced by Philip Hausmeier and his startup Metaphysics presents six artworks by the artists Eddie Peake, Florian Meisenberg, Anne de Vries, Rubén Grilo, Jack Strange and Anna K.E. The works are connected through an innovative portal system, showing a prototype of how art could be experienced in the future.