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Posts Tagged ‘Jessica Witkin’

Daata Editions feature in the International New York Times

In Art Basel, artists, Artprojx, Collection, Collector, Digital, Frieze, Hammer Museum, New York Times, NY Times, Sound, Video, Zabludowicz on 15/10/2015 at 6:10 am

International New York Times, The Art of Collecting, 14 October 2015, p.2 copy

International Arts – The Art of Collecting

Website Gives Stage to New-Media Artists 

By Ginanne Brownell Mitic

International New York Times

This is what a hit looks like in the age of digital art. 

A web video piece called “she’s so talented,” by the Canadian born, New York-based artist Chloe Wise, sold three copies within a day of being posted in May on Daata Editions, a digital art marketplace. 

The video, 1 minute 3 seconds and set in Boca Raton, Fla., features a gender-bending character in a variety of poses: drinking Red Bull in a pink velour zip-up jacket on the beach, sitting on a sofa in a high-rise condo, doing dance moves while dressed in a floral midriff top. The soundtrack includes conversational snippets overheard by the artist at last year’s Art Basel in Miami Beach, including “She’s so talented, she’s a real artist,” and “Listen, if you are on the wait list, that means you are in the liminal zone between being no one and actually being someone.” 

“Miami is a place of excess, of vacation and gluttony, but also the art market, with lots of consumerism going on,” said Ms. Wise, who graduated from art school in Montreal in 2013. “It is a really interesting place to overhear things.” 

And, apparently, to get on board with a new way to sell art. Miami is also where Ms. Wise first met David Gryn, a London-based curator who, along with the British collector and philanthropist Anita Zabludowicz, co-created Daata Editions. The website, which debuted during this year’s Frieze Art Fair in New York, combines the growing online art sales scene with the mushrooming market value of new media art. 

Ms. Wise was one of 18 new-media artists invited to be part of the inaugural group to show on the website. The group includes Jon Rafman, Takeshi Murata, Hannah Perry, Ilit Azoulay and Stephen Vitiello

“I have learned to say no to a lot in the art world, as you sense ‘I do not trust this person,”’ said Mr. Vitiello, a Virginia-based sound and visual artist who created sound works for Daata with names like “Stars in My Pocket Like Grains of Sand.” 

“But you try and say yes to those that instinctively feel interesting, and I thought, ‘Why not give this a shot?”’ 

The idea behind Daata is simple. Once a year, 18 video, sound and digital artists will be commissioned to do six pieces of three minutes or less, 15 editions of each piece. The works are available to be purchased and downloaded from the site. 

Daata has a sliding price scale. Sound, web and digital works start at $100 and increase by edition to a top price of $2,800; for video, the starting price is $200, increasing by increments to a top price of $5,600. The price difference, Mr. Gryn said, is linked to the perceived higher market value of video. Daata keeps the revenue and pays each artist a 15 percent royalty on each sale. 

The website got an institutional boost in mid-October with the announcement that two museums had become benefactors. The Julia Stoschek Collection in Düsseldorf, Germany, has purchased the full set of new works, and the Hammer Museum in Los Angeles has accepted a full edition as a gift. The Hammer’s chief curator, Connie Butler, said in a statement that the pieces would “extend the museum’s history of collecting and displaying new media work.” 

Seed funding for the site came from Ms. Zabludowicz, who remains an adviser. The site is staffed by Mr. Gryn and a producer. Their intention is to break even by 2017. 

The first release took place during the Frieze Art Fair in New York, followed in June by a release during LOOP in Barcelona, Spain. After Frieze London, there will be three more releases during Season One, which will extend into early 2016. 

Mr. Gryn, who curates the outdoor film screenings at Art Basel in Miami Beach, said the idea for Daata grew out of his and Ms. Zabludowicz’s observations that collectors were hesitating to buy new media art and gallerists were struggling with how to show it. That, in turn, led to gallerists’ hesitating to bring new media works to art fairs because they tended not to sell well during such high-stakes, high-profile events. 

“We are all so very used to buying music and film online without having to own physical items we have purchased,” Ms. Zabludowicz wrote in an email. “The art mediums are not very different. There are natural similarities in these immaterial art forms. We are making it very simple to show and collect the works that have been commissioned.” 

The British artist Hannah Perry, who was one of the inaugural 18, acknowledged that the concept of collecting video art was difficult for some people to get their heads around. 

“Once you buy something, how do you display it or how do you share it?” she said. “I had a collector say to me once, ‘Do I put a monitor on the wall during a dinner party? Do I keep the sound down? How do I put the sound in?”’ 

When Ms. Perry sells a video work, she includes in the box not only with the certificate of authenticity but also a small silkscreen print related to the piece that the owner can display. 

The perception that video or sound art is difficult to grasp is something that Mr. Gryn hopes will change with Daata. 

“We are not a gallery — we are not art advisers,” he said. “What we are is a commissioning platform that works with artists who work in those mediums and who promote their art form and nurture awareness. My idea is that you make a self-sustaining business that commissions the next round of artists’ works.” 

By the beginning of September, all the inaugural artists had sold several editions of their works, and there were over 500 downloads of a free Jon Rafman video. By Mr. Gryn’s standards, “that is fantastic,” he wrote in an email, because it means the work is being seen and bought. 

Jessica Witkin, the director of the New York gallery Salon 94, which specializes in new media, drew a parallel with how collectors eventually warmed to photographic art, accepting the idea that more than one edition could be available. 

“I think it is really important what they are doing, supporting artists from the inside,” she said. Ms. Wise agreed, saying that if Daata had not commissioned her Florida videos for the platform, they would not have been made. 

“Basically,” she said, “they are pushing the cycle further and allowing digital to really be appreciated and have acceptability, viewership and be funded.” 

http://www.nytimes.com/2015/10/14/arts/international/website-gives-stage-to-new-media-artists.html?mwrsm=Facebook&_r=0

http://daata-editions.com

The Digital Revolutionaries – The Shiboogi Version at Salon 94 Bowery Video Wall

In Art Basel, Artprojx, Bowery, Daata, Daata Editions, David Gryn, Frieze, NADA, New York, Salon 94, Soho House, Video Art on 02/05/2015 at 9:53 am

Daata-salon94stills-additional-01

THE DIGITAL REVOLUTIONARIES

THE SHIBOOGI VERSION

With videos by artists

Ed Fornieles, Leo Gabin, Florian Meisenberg, Takeshi Murata, Hannah Perry, Jon Rafman, Amalia Ulman, Chloe Wise

Curated by David Gryn, Director of Daata Editions

May 1 – June 30, 2015

Salon 94 is pleased to present The Digital Revolutionaries: The Shiboogi Version on the video wall at 243 Bowery.

David Gryn, Director of Daata Editions, has curated a special selection of videos for screening on the video wall (and viewable online at Salon 94). The Daata Editions screening program celebrates the launch of the new online platform http://daata-editions.com by showing a selection of recent moving image works by artists commissioned to make new works for Daata (available to view and buy from May 14). Daata places artists at the center of the project and encourages a marketplace and means for distribution that supports artists working across digital media.

The Digital Revolutionaries is all of us. The digital realm is now our natural language and its evolution is ours. These artists make work that reflect on how we use the internet in personal and clichéd ways. What does it mean to surf and go online in our everyday experience? What are the references, inspirations and new kinds of vocabulary? Many of these works derive from public video sharing sites like Youtube, sourcing and super-cutting the accessible moments that resonate. The generation of Digital Revolutionaries make art with, for, from and about this medium, the internet.

David Gryn, Director of Daata Editions and Curator Film, Art Basel in Miami Beach

PROGRAM / ARTISTS

Ed Fornieles
Aging sucks (small), 2014
Courtesy: the artist, Carlos/Ishikawa

Leo Gabin
Hair Long, 2013
Courtesy: the artist, Peres Projects, Elizabeth Dee

Ed Fornieles
Angele short (small), 2014
Courtesy: the artist, Carlos/Ishikawa

Florian Meisenberg
Gentrified Harddrive (ultra echokinesis), 2014
Courtesy: the artist, Simone Subal, Kate MacGarry, Wentrup Gallery, Mendes Wood DM

Ed Fornieles
Boy, 2014
Courtesy: the artist, Carlos/Ishikawa

Takeshi Murata
Shiboogi, 2012
Courtesy: the artist, Salon 94, Ratio 3

Ed Fornieles
Death, 2014
Courtesy: the artist, Carlos/Ishikawa

Hannah Perry
A Little Thing, 2012
Courtesy: the artist

Ed Fornieles
Girl face (large), 2014
Courtesy: the artist, Carlos/Ishikawa

Jon Rafman
Popova-Lissitzky Office Complex, 2013
Courtesy: the artist, Feuer/Mesler, Seventeen Gallery

Ed Fornieles
Glasses, 2014
Courtesy: the artist, Carlos/Ishikawa

Amalia Ulman
Excellences & Perfections (Instagram Update 17th May 2014), 2014
Courtesy: the artist

Ed Fornieles
Mom help, 2014
Courtesy: the artist, Carlos/Ishikawa

Chloe Wise
Offer Ending Soon (petite), 2015
Courtesy: the artist, Galerie Division

Ed Fornieles
Shadow, 2014
Courtesy: the artist, Carlos/Ishikawa

Daata Editions is launching at NADA New York on May 14, 2015 (until May 17)

SCREEN SHOTS Program launch with Daata Editions at Soho House, New York (May 11 – June 15). Featuring: Helen Benigson, Ed Fornieles, Leo Gabin, Florian Meisenberg, Takeshi Murata, Hannah Perry, Jon Rafman, Amalia Ulman, Chloe Wise

Contact and location:

Salon 94 243 BOWERY NEW YORK, NY 10002 T: 212 979 0001 http://www.salon94.com

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http://www.salon94.com/video-wall/the-digital-revolutionaries-the-shiboogi-version