David Gryn blog

Posts Tagged ‘Ilit Azoulay’

Daata Editions feature in the International New York Times

In Art Basel, artists, Artprojx, Collection, Collector, Digital, Frieze, Hammer Museum, New York Times, NY Times, Sound, Video, Zabludowicz on 15/10/2015 at 6:10 am

International New York Times, The Art of Collecting, 14 October 2015, p.2 copy

International Arts – The Art of Collecting

Website Gives Stage to New-Media Artists 

By Ginanne Brownell Mitic

International New York Times

This is what a hit looks like in the age of digital art. 

A web video piece called “she’s so talented,” by the Canadian born, New York-based artist Chloe Wise, sold three copies within a day of being posted in May on Daata Editions, a digital art marketplace. 

The video, 1 minute 3 seconds and set in Boca Raton, Fla., features a gender-bending character in a variety of poses: drinking Red Bull in a pink velour zip-up jacket on the beach, sitting on a sofa in a high-rise condo, doing dance moves while dressed in a floral midriff top. The soundtrack includes conversational snippets overheard by the artist at last year’s Art Basel in Miami Beach, including “She’s so talented, she’s a real artist,” and “Listen, if you are on the wait list, that means you are in the liminal zone between being no one and actually being someone.” 

“Miami is a place of excess, of vacation and gluttony, but also the art market, with lots of consumerism going on,” said Ms. Wise, who graduated from art school in Montreal in 2013. “It is a really interesting place to overhear things.” 

And, apparently, to get on board with a new way to sell art. Miami is also where Ms. Wise first met David Gryn, a London-based curator who, along with the British collector and philanthropist Anita Zabludowicz, co-created Daata Editions. The website, which debuted during this year’s Frieze Art Fair in New York, combines the growing online art sales scene with the mushrooming market value of new media art. 

Ms. Wise was one of 18 new-media artists invited to be part of the inaugural group to show on the website. The group includes Jon Rafman, Takeshi Murata, Hannah Perry, Ilit Azoulay and Stephen Vitiello

“I have learned to say no to a lot in the art world, as you sense ‘I do not trust this person,”’ said Mr. Vitiello, a Virginia-based sound and visual artist who created sound works for Daata with names like “Stars in My Pocket Like Grains of Sand.” 

“But you try and say yes to those that instinctively feel interesting, and I thought, ‘Why not give this a shot?”’ 

The idea behind Daata is simple. Once a year, 18 video, sound and digital artists will be commissioned to do six pieces of three minutes or less, 15 editions of each piece. The works are available to be purchased and downloaded from the site. 

Daata has a sliding price scale. Sound, web and digital works start at $100 and increase by edition to a top price of $2,800; for video, the starting price is $200, increasing by increments to a top price of $5,600. The price difference, Mr. Gryn said, is linked to the perceived higher market value of video. Daata keeps the revenue and pays each artist a 15 percent royalty on each sale. 

The website got an institutional boost in mid-October with the announcement that two museums had become benefactors. The Julia Stoschek Collection in Düsseldorf, Germany, has purchased the full set of new works, and the Hammer Museum in Los Angeles has accepted a full edition as a gift. The Hammer’s chief curator, Connie Butler, said in a statement that the pieces would “extend the museum’s history of collecting and displaying new media work.” 

Seed funding for the site came from Ms. Zabludowicz, who remains an adviser. The site is staffed by Mr. Gryn and a producer. Their intention is to break even by 2017. 

The first release took place during the Frieze Art Fair in New York, followed in June by a release during LOOP in Barcelona, Spain. After Frieze London, there will be three more releases during Season One, which will extend into early 2016. 

Mr. Gryn, who curates the outdoor film screenings at Art Basel in Miami Beach, said the idea for Daata grew out of his and Ms. Zabludowicz’s observations that collectors were hesitating to buy new media art and gallerists were struggling with how to show it. That, in turn, led to gallerists’ hesitating to bring new media works to art fairs because they tended not to sell well during such high-stakes, high-profile events. 

“We are all so very used to buying music and film online without having to own physical items we have purchased,” Ms. Zabludowicz wrote in an email. “The art mediums are not very different. There are natural similarities in these immaterial art forms. We are making it very simple to show and collect the works that have been commissioned.” 

The British artist Hannah Perry, who was one of the inaugural 18, acknowledged that the concept of collecting video art was difficult for some people to get their heads around. 

“Once you buy something, how do you display it or how do you share it?” she said. “I had a collector say to me once, ‘Do I put a monitor on the wall during a dinner party? Do I keep the sound down? How do I put the sound in?”’ 

When Ms. Perry sells a video work, she includes in the box not only with the certificate of authenticity but also a small silkscreen print related to the piece that the owner can display. 

The perception that video or sound art is difficult to grasp is something that Mr. Gryn hopes will change with Daata. 

“We are not a gallery — we are not art advisers,” he said. “What we are is a commissioning platform that works with artists who work in those mediums and who promote their art form and nurture awareness. My idea is that you make a self-sustaining business that commissions the next round of artists’ works.” 

By the beginning of September, all the inaugural artists had sold several editions of their works, and there were over 500 downloads of a free Jon Rafman video. By Mr. Gryn’s standards, “that is fantastic,” he wrote in an email, because it means the work is being seen and bought. 

Jessica Witkin, the director of the New York gallery Salon 94, which specializes in new media, drew a parallel with how collectors eventually warmed to photographic art, accepting the idea that more than one edition could be available. 

“I think it is really important what they are doing, supporting artists from the inside,” she said. Ms. Wise agreed, saying that if Daata had not commissioned her Florida videos for the platform, they would not have been made. 

“Basically,” she said, “they are pushing the cycle further and allowing digital to really be appreciated and have acceptability, viewership and be funded.” 

http://www.nytimes.com/2015/10/14/arts/international/website-gives-stage-to-new-media-artists.html?mwrsm=Facebook&_r=0

http://daata-editions.com

Daata Editions at Super Woofer featuring Matt Copson 

In artists, Daata, Daata Editions, Gallery, London, Matt's Gallery, Mile End, Super Wofer, X Marks the Bokship on 28/07/2015 at 9:22 am
matt-copson-broadcast_1

Matt Copson, Broadcast (2015)

Daata Editions presents

Moralise the Masses, a new performance by Matt Copson

Curated by Dani Papadimitrou

at 

Super Woofer sound fair at X Marks the Bökship at Matt’s Gallery

Daata Editions is featuring at Super Woofer, a one-day sound fair, organised by X Marks the Bökship at Matt’s Gallery, London. Focussing on the Daata Editions Sound section artists that include Ilit Azoulay, Matt Copson, Leo Gabin, Lina Lapelyte, Hannah Perry, Stephen Vitiello, Daata Editions presents Moralise the Masses, a new performance by Matt Copson.

Moralise the Masses features Reynard Incarnate, Matt’s fox alter-ego, with a live monologue and musical accompaniment by Alex White and Mark William. Expect lascivious sax and lots of shouting.

Super Woofer sound fair has invited artists and audio publishers to have stalls for selling and displaying analogue and digital audio works, including: Keith Harrison, Plastique Fanstastique, Benedict Drew, Marcia Farquhar, Leo Chadburn, Mikatsiu, John Lawrence, Daniela Cascella, Robert Pratt, Cesura // Acceso, Erinyes, Flange Zoo, 38b, Exploit.zzxjoanw.Gen, Girolamo Marri, Drawing Room Confessions, Sonic Imperfections, Trestle Records, Matt’s Gallery, Consumer Waste, Editions of You, Top Nice, DISFIGMENT/BANKRUPSEA, The Cast of the Crystal Set, Dancehall, Sinkhole, Lost Toy Records, WE.

Fair date & hours:

August 1, 2015

1 – 8pm

Matt Copson performance: 5pm

Location:

X Marks the Bökship

Matt’s Gallery 42 – 44 Copperfield Road, Mile End, London E3 4RR

More information: www.bokship.org

Daata Editions featured in Elephant Magazine – Summer 2015

In Art, Art Basel, artists, Daata Editions, Elephant, Frieze, Magazine, Moving Image, NADA, Post-Internet, Video on 29/06/2015 at 12:00 pm
ed-fornieles-bathing

Ed Fornieles, Bathing (2015). Courtesy the artist and Daata Editions

Daata-Editions

Dates: Ongoing

Daata-Editions launched its online platform for the sale of video, web and sound editions at NADA, Frieze New York, Salon 94 and Soho House this spring. The simple and extremely well designed project allows collectors to easily and confidently download digital art forms that have until now been thought of as difficult to acquire.

“It’s about creating an economy for artists working in these mediums during a curious time of change” says founder David Gryn, who has been working with artists for over twenty years, including curating the film programme at Art Basel Miami Beach. “People think that online is some kind of mythological space where things happen automatically, but that’s not the case. We need to encourage artists to know that these mediums are valued.”

‘Season One’ of Daata-Editions sees 18 artists including Ed Forneiles, Leo Gabin, Chloe Wise, Florian Meisenberg, David Blandy, Hannah Perry and Ilit Azoulay commissioned to produce six works, no longer than three minutes long each, which will be released on the site regularly. The artists are commissioned and paid in full for the works, as well as receiving royalties on the sale of the editions, and are free to experiment entirely on their artworks.

You can view and buy the works at www.daata-editions.com

by Molly Taylor, Elephant Magazine

2015-04-02-Daata-FriezeQuarterPageAd-draft02-2 copy

Taken from the latest print issue of Elephant Magazine

Elephant, Issue 23, Summer 2015 – What is Post Internet Art ?

Pages 19, 29, 135, 136

Elephant and Daata image

Daata Editions Launching May 14 – Press Release

In Art Fair, Artprojx, Daata Editions, Frieze, NADA, New York, Salon 94, Soho House, Sound, Video, Web on 17/04/2015 at 1:05 pm

Daata Frieze Ad

PRESS RELEASE

Daata Editions

A new online platform for the sale of artist commissioned video sound and web art editions

Launching May 14, 2015
www.daata-editions.com

TRAILER

Launch during May art fairs in New York include a viewing area at NADA, and programming partnerships with Salon 94 and Soho House New York.

New York  (April 17, 2015) – Daata Editions is a new online platform dedicated to the support, promotion and collecting of artists’ digital moving image and sound. This new and innovative way to collect art is designed specifically to be a native platform to a new generation of artists who are working with video, sound, and web (mediums), and which are not easily exhibited in the traditional gallery context. Daata Editions is founded and directed by curator David Gryn, and developed by London based web agency Studio Scasascia. Daata was born of a need seen by Gryn via his work as a curator, noticing the concerns of galleries, institutions, and collectors interested in artists working in moving image and sound. Daata Editions is a remedy to this, a new business that commissions and empowers artists to develop new work, and creates a seamless and playful platform for collectors and viewers to access and experience this material.    

Launch Commissions 

Daata Editions will be launching by commissioning 18 artists to create six new – video, sound or web artworks each.  All of the works, each in an edition of 20, will be available online for sale and research. The website is designed to be an easy to use and aesthetically appealing interface for collectors to browse and acquire the works. The Daata Editions website is ideal for these works, as a native platform, Daata presents digital commissions for digital distribution.

The first group of artists commissioned to create new artworks for the launch of Daata Editions are: Ilit Azoulay, Helen Benigson, David Blandy, Matt Copson, Ed Fornieles, Leo Gabin, Daniel Keller & Martti Kalliala, Lina Lapelyte, Rachel Maclean, Florian Meisenberg, Takeshi Murata, Hannah Perry, Jon Rafman, Charles Richardson, Amalia Ulman, Stephen Vitiello, and Chloe Wise. In addition to the commissioned editions available for purchase, all subscribers to the platform will receive a free Jon Rafman artwork, made specifically for Daata Editions launch. Art writer and curator Lucy Chinen has written the first texts for the website. 

Launch Programs and Events

Daata Editions is launching in NY during the week of the Frieze Art Fair, May 11 to 17, 2015, with a series of events, including a collaborative viewing area at NADA New York (May 14-17) and a Frieze Art Fair brunch, hosted by renowned collector and philanthropist Anita Zabludowicz at the Neue House VIP lounge in association with the Frieze VIP program on May 16. In addition, passers by on the Lower East Side can enjoy a month long screening on the Salon 94 video wall on the Bowery, next to the New Museum, and another month long screening program will be at Soho House, New York, running from May 11 to June 15, 2015.  

About The Team

Daata Editions’ team has a strength of experience and credibility that is unique in our art meets digital world and aims to create a marketplace platform that will be a fun experience as well as educational. Daata Editions’ Director, David Gryn of Artprojx and Curator of Film, Art Basel in Miami Beach has a strong reputation worldwide in producing, curating and promoting artists’ audio visual projects and events that have consistently excited and attracted large audiences and introduced new audiences to the arts. Responsible for the design and development of the platform is London-based Studio Scasascia, who have extensive experience in cutting edge web development for international clients including Damien Hirst’s Other Criteria, Berlin Biennale, Sounds of the Universe and the Swiss Federal Office of Culture.

For more information, please visit www.daata-editions.com

Media Contact

Molly Rowe / Andrew Huff
Third Eye
molly@hellothirdeye.com / andrew@hellothirdeye.com
www.hellothirdeye.com

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