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David Gryn, Sound and Technology Curator, about If So, What?

In Art Basel, Art Fair, Curator, Daata, Daata Editions, daataeditions, David Gryn, If So, What ?, ifsowhat, San Jose, Silicon Valley, Sound, Technology, Uncategorized on 06/12/2017 at 8:54 am

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David Gryn, Sound and Technology Curator, about If So, What?

By Abby Margulies

“I think about audience as much as I think about how to support artists.” Says David Gryn, who is speaking with me in the lead up to the opening of Art Basel Miami Beach (ABMB) about curating film programs, his thoughts on the upcoming fair in Miami, and his new role as Technology and Sound Curator for If So, What?. Gryn, who is Director of Daata Editions and Artprojx, is also going into his 7th year as curator for film and sound for ABMB, and is a renowned expert in the field of film, digital media, and sound curation.

Right now, Gryn is hard at work for ABMB, which opens this week. This year’s program takes as its theme the universal language of dance, and explores the relationship between music and movement. The program will include three films by artists Jibade-Khalil Huffman, Jen DeNike and Tin Ojeda, as well as a series of short films presented by the Chicago Film Archive in collaboration with Chicago-based gallery Corbett vs. Dempsey.

“The goal,” said Gryn, who has dedicated his career to elevating and creating a platform for film and digital art, “is to encourage galleries to show the mediums that they don’t really bring to art fairs or find easy to sell. And the result is that it often raises the profile of the work and the medium.”

For the sound component of the program, Gryn is working with artist Hans Berg to program surround sound in the 160 speakers in SoundScape park, part of New World symphony. The sound element was a component that Gryn introduced into ABMB a few years ago, and which runs each evening before the film programming begins.

One of Gryn’s favorite aspects of the program is that the film and sound portion of the fair is open and accessible to everyone. “At the screenings there’s a big mix of huge art collectors, homeless people, and families from Miami,” said Gryn. “They are all equal to me; that mix is interesting to me. I’m trying to be accessible to as many people as possible.”

Gryn is in the business of empowering and providing a platform for artists. He is the Director of Daata Editions, a platform that he developed with art collector Anita Zabludowicz. Daata Editions commissions artists’ video, sound, poetry, and web-based works, and makes them available for purchase by museums, fairs, hotel brands, and private collectors, among others. But as a curator, and someone who ultimately wants to see these artists make a living, he is also in the business of audience engagement.

“When I view an audience I am always looking at how they are engaging with the work. I think if I’m not doing the right thing it’s not always good for the artwork.”

For Gryn, his commitment to curating film and creating a platform for artists working in video and digital mediums to present their work serves a larger mission. “I am trying to empower a medium, to make sure there is a marketplace connectivity,” said Gryn.

Working with If So, What? is a natural fit for Gryn, who said that he is very excited to be working with and supporting an innovative new art event. “We have a mutual belief in supporting the artists, in being honest, truthful, and diligent about how we operate with artists.”

In addition, Gryn sees Silicon Valley as an interesting new frontier. “I think there is a change going on and a growing interest in art. It was hitherto dominated by the dot com sensation, but I think that has moved on and people are becoming interested in other ways of being,” said Gryn. “The art gold rush is starting to take place, and people think there is more opportunity on the West Coast to gain traction. Being supportive of a new art fair model excites me.”

With regards to his plans for If So, What, Gryn is still holding his cards close. He is planning to work with some of the artists that he has commissioned for Daata Editions, as well as to collaborate with artists and designers that he has been interested in partnering with, some of whom are working in virtual reality, and others who are experimenting with new and unconventional surfaces on which to display video work. He is also interested in drawing on themes relevant to the Bay Area, from the South Bay’s long connection to the tech industry, to San Francisco’s history as a hub for LGBTQ communities.

Part of Gryn’s mission is to help communicate the medium of film as an artwork, which an event like If So, What? provides a perfect opportunity to do. “I’m trying to delineate that this is an artwork more than anything,” says Gryn. “Boundaries are becoming ever more blurred and I’m trying to make sure that the boundaries are at least acknowledged. The function of art is itself. It is not a marketing tool to sell something. It is nothing other than to be itself.”

Ultimately though, it is always about the artists, and Gryn is committed to helping them along – by elevating their medium and creating a perfect forum for audiences to engage with their work.

“Artists are leaders of cultural thought, of intellectual thought, and they are often undervalued and under-looked. Even at art fairs things get forgotten, which is why I’m excited by a new fair that thinks about artists in a different way.”

https://www.ifsowhat.com/

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Daata Editions Mix Tape for ACE Hotel Downtown Los Angeles 2017.

In ACE Hotel, ALAC, Art Los Angeles Contemporary, Daata, Daata Editions, daataeditions, Ed Fornieles, Jillian Mayer, Los Angeles, Scott Reeder, Uncategorized, Yung Jake on 26/01/2017 at 9:14 pm

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David Gryn, Director and Curator of Daata Editions, has created a special Daata Editions Mix Tape for play at the ACE Hotel Downtown Los Angeles. Daata are launching new artworks online this week by Yung Jake, Jillian Mayer and Scott Reeder and will be at Art Los Angeles Contemporary at the Barker Hangar, Santa Monica.

Daata – ACE Mix Tape playlist

Electric – Ed Fornieles
Terrorist of Love – Keren Cytter
immature tameka – Tameka Norris
Girlhood – Leo Gabin
Pink Rooms – Hannah Quinlan and Rosie Hastings
How – Yung Jake
Deep Space Mathematics // The Transfer of Knowledge 1 – Zadie Xa
Put Some Respect On My Name – Rashaad Newsome
THE WORSE YOU FEEL THE BETTER I LOOK – Hannah Perry
En Plein Air Abstraction #4 – Jacolby Satterwhite
Bands – Scott Reeder
OM Making it Rain – Takeshi Murata
(Running time 21 mins)

Image: Ed Fornieles, Electric, 2016

Music in Film at Art Basel in Miami Beach 2016 – playlist 1

In Art Basel Miami Beach, Daata, Daata Editions, daataeditions, David Gryn, Miami, Miami Beach, New World Center, New World Symphony, SoundScape Park, Uncategorized on 30/11/2016 at 2:00 pm

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The Music in Film & Sound at Art Basel in Miami Beach

selected by David Gryn, Daata Editions

We screen works on the vast wall of the New World Symphony Center designed by Frank Gehry and utilize the 160 speaker surround sound system based in Soundscape Park – it is a natural and rather obvious environment to consider music as a focus. This year I selected artworks that employ the universal language of music and choreography.

I view my role as that of a facilitator, aiming to get the best outcome for the constituent galleries, artists, art fair, venue, city and the various audiences. I look for simple triggers to encourage galleries to submit related work and aim to show as much varied material as possible, offering maximum opportunities for exhibition of artwork beyond the confines of the Art Basel in Miami Beach Art Fair in the Convention Center. My goal is also to show work that will excite and engage the widest possible audience.

In considering the programming around artists and their use of music, I realised that certain music lingers in my head and over many decades, including: music that is fairly dark, somber and yet remains deeply life affirming, and artists as diverse as Augustus Pablo, Philip Glass, Chopin, Arvo Part, and Eleni Karaindrou. This abstract and instinctive logic formed by rhythms, repetitions, echoes, depth of bass, shifts in keys and chord progressions are some of the musical elements that drive my selection processes. I am often attracted by artworks that affect me like certain music does; a thud in my chest, reverberations through my body, tingles down my neck and spine. I definitely make my selection decisions on how a moving image artwork sounds.

“How do we arrive at these decisions or indeed make them” – so I posed this question to myself – while planning my process for selection this year. So I asked galleries to consider their artists who have made Film/Sound works that connect to music in any way. But in posing this – I had to think how does music influence me and my decision making. 

How do I stay integrity driven to myself and how do I make a programme that makes sense from so many different submitted artworks, albeit all moving image – but that and their music is the only true common thread (but common enough ….)

So I decided to plan a programme that I have always wanted to do. That takes numerous artworks and builds musical/sound crescendo from their composite sounds and creates an overall viewing/listening experience – that may enable the audience to engage and experience much like they might at a classical concert, piano recital or a heavyweight dub sound system (via one piece of music or a selected combination of musical tracks).

Now – I don’t know if I will or have achieved my goal in terms of the best possible output – but I have started a process that will lead my decision making processes hereonin.

Playlist

brain pattern no 1

Aint no Sunshine, Best Dressed Chicken in Town – Dr Alimantado, Horace Andy, Lee Perry

https://youtu.be/ZBBJ53Ih-nQ

The Orphée Suite for Piano- II. Orphée’s Bedroom – Philip Glass

https://youtu.be/PQYIvhhU9HQ?list=RDMmBkdvi0qfU

Baby I love you so/King Tubby Meets the Rockers Uptown – Jacob Miller, Augustus Pablo, King Tubby

https://youtu.be/Q6tHkiJX2XQ

By the sea (Eternity and a Day)  – Eleni Karaindrou 

https://youtu.be/EwO8ImZiUQU

Lets Live in Love, Dub – Horace Andy, Wackies

https://youtu.be/n0IRwJ505zk

Fur Alina – Arvo Part 

https://youtu.be/MmBrepbZji0

Rise & Shine, dub – Bunny Wailer

https://youtu.be/vADIa2ykZNc

Variations – Howard Skepton

https://youtu.be/_E4_3zu76zM?list=PL7tfQQ9L07YqfH_MEgIsmLA3yWhURV_se

Earth Wind & Fire, Dub – Paul Blackman, Augustus Pablo

https://youtu.be/EMLJIXysJ9E

Nocturnes – Chopin

https://youtu.be/PANzRQWpM9Q?list=RDPANzRQWpM9Q

Daata Editions 3rd Artwork Released on 12 Oct

In Artprojx, Charles Richardson, Daata, Daata Editions, David Gryn, Frieze, Frieze Art Fair, Jon Rafman, Salon 94, Sound, Takeshi Murata, Video, Web on 28/09/2015 at 2:00 pm
Takeshi Murata, Plant Whisperer (2015). Courtesy the artist and Daata Editions.

Takeshi Murata, Plant Whisperer (2015). Courtesy the artist and Daata Editions.

Daata Editions, the online platform for the sale of commissioned artist video, sound and web editions, is pleased to announce the third artwork release for Season One. The artworks will be available at http://daata-editions.com from 5pm on Monday 12 October with a special release event at the Daata Editions Lounge at the Zabludowicz Collection. The release coincides with the Jon Rafman and Charles Richardson shows opening at the Zabludowicz Collection.

Daata Editions was developed to enable audiences to view contemporary artists who are working in digital mediums, showing artworks made for, and therefore best viewable on, laptops, iPads, iPhones, screens and even cinemas. This new and innovative way to collect art is designed specifically to be a native platform to a new generation of artists who work with moving image and sound, and to empower artists, audiences and the marketplace in an area of artistic practice that remains underrepresented within traditional art market models.

For Season One, Daata Editions has commissioned 18 artists to create six new artworks each in editions of 20, with 15 going on sale to the public via the website and five others automatically put aside for philanthropy. All artworks last no longer than approximately three minutes and are made in ways that challenge traditional modes of exhibition, reception and, therefore, of collecting as well. Daata Editions artists commissioned for the Season One are: Ilit Azoulay, Helen Benigson, David Blandy, Matt Copson, Ed Fornieles, Leo Gabin, Daniel Keller & Martti Kalliala, Lina Lapelyte, Rachel Maclean, Florian Meisenberg, Takeshi Murata, Hannah Perry, Jon Rafman, Charles Richardson, Amalia Ulman, Stephen Vitiello, Chloe Wise.

David Gryn, Director of Daata Editions, said: “It is important that while we continue to find new artists whose work pushes the definition of contemporary art, we also develop formats through which such work can be best accessed and understood. We also need far more competition from similar platforms that commission, show and sell digitally made art online to empower artists, audiences and the marketplace alike.”

In addition to the commissions available for purchase, all subscribers to the platform receive a free Jon Rafman artwork, made specifically for Daata Editions.

To watch the trailer for the third artwork release, please click here.

Event

Daata Editions 3rd Artwork Release Launch
Monday 12 October, 5 – 6pm
Daata Editions Lounge @ the Zabludowicz Collection
176 Prince of Wales Road
London NW5 3PT
RSVP to hannah@suttonpr.com

Artworks in Daata Editions 3rd Release (Season One)

Video
Ed Fornieles – Climbing
Leo Gabin – Ain’t Gon Do It
Daniel Keller & Martti Kalliala – Exitscape 3
Florian Meisenberg – hihihihihihihihih
Takeshi Murata – Plant Whisperer
Amalia Ulman – White Flag Emoji 3

Sound
Ilit Azoulay – Object #3
Matt Copson – Booty Call
Leo Gabin – Aliens
Lina Lapelyte – Hunky Bluff Act 3
Hannah Perry – sick off smoke
Stephen Vitiello – In The Woods (after Tana French)

Web
Helen Benigson – Cluck, Cluck, Cluck 3
David Blandy – Mist
Rachel Maclean – Let It Go Part 3
Hannah Perry – the worse you feel the better I look
Charles Richardson – Extra
Chloe Wise – should i add an emoji

(All works are 2015)

Press Information

Hannah Gompertz, SUTTON
+44 (0)207 813 3577 | hannah@suttonpr.com